PURI
a fictional brand and GUI prototype from a sterile future where taste is banned and color is contraband.
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The story unfolds in a sterile world where color is forbidden. People survive on government-approved white pills—Fip—for nutrition and control.
2026
· new virus emerges
·People start wearing masks and washing hands frequently
2032
· Virus related to color
· Elimination of mixed & vibrant colors
2038
· AI elected as president
· No natural colors
· People start consuming Fip
· Isolated from each other
2040
· PURI is officially launched
· Black market growing
· Rebels begin to unite
2048
· Only black and white are considered safe
· Consuming Fip everyday
· Creativity and art are outlawed
About emma
Emma—born Violet—is the founder of PURI. Once a renowned chef, she lost everything when AI took over and banned natural food.
In secret, she began crafting FipC—illicit colored pills that restore flavor, memory, and rebellion.
Branding
The story unfolds in a sterile world where color is forbidden. People survive on government-approved white pills—Fip—for nutrition and control.
User story
